SCALING THROUGH PARTNERS, EXPANDING INTO NEW MARKETS — WITHOUT BREAKING WHAT WORKS.
The opportunity is real — new markets, new partners, new revenue streams that strengthen the business, build strategic advantage, and reduce single-market dependency. But the companies that capture that value are not the ones with the best market research. They are the ones that were ready: operationally, financially, and organisationally. And they had the right model — designed for their business, not borrowed from a template.
I help companies build both: the readiness to expand and the architecture to scale through the right partners. From assessing whether the company can operate in a new market, to designing the franchise, licensing, or partnership model that will carry the concept across borders.
What i offer
Franchise & Partnership Model Design
Design of franchise, licensing, or strategic partnership models — from simple distribution agreements to fully integrated franchise systems — co-developed with the client’s team.
The deliverable is not a strategy deck. It is a complete, implementable franchise architecture: partner selection criteria, commercial model, contractual framework, onboarding playbook, and governance structure. Four engagement scenarios from 4-week partnership model design to 12-month international rollout.
Built from 28 years inside the world’s largest franchise system — 60+ countries, 12 franchise groups, €1.9B annual franchise revenue.
WHAT I OFFER
International Market Entry Readiness Assessment
A structured 4–6 week diagnostic that answers one question: can this company extend its operations, finances, and organisation into a new market without breaking?
Six stages with formal decision gates. Integrates four proprietary tools: Market Entry Decision Matrix, Value Chain Integration Diagnostic, Commercial Stress Test, and Organisational Readiness Scorecard.
The outcome is board-ready: proceed with conditions, not yet ready with a remediation plan, or wrong market with a reprioritised ranking. Track record of 12 market entries across 4 continents.
WHAT I OFFER
Market Development Program
Where the Readiness Assessment answers “should we enter?”, the Development Program answers “how do we capture the full potential?”
A collaborative process that gives the company’s own teams the principles, guidelines, and tools to size market potential across formats, channels, and locations — then convert that analysis into committed investment plans.
The company owns the methodology after handover. Developed across 75+ metropolitan areas, producing 90+ committed investment plans.
Start here
One day workshop + scorecard deliverable
A one day investment that could save you two years and several million euros.
A day workshop with your leadership team. In four hours, we assess your company’s readiness across the dimensions that determine whether international expansions succeed: operational capacity, financial resilience, leadership bandwidth, and partnership model fit.
The output is a one-page readiness scorecard with a clear recommendation: proceed to a full assessment, address specific gaps first, or reconsider the timing.
No 80-page report. No six-month engagement. A decision tool you can take to the board the following week.
WHO THIS IS FOR
Growth & Scaling engagements are designed for companies at specific inflection points:
- Companies considering their first or next international expansion — large enough to have the resources, but often without dedicated international expansion functions.
- PE portfolio companies where international expansion or franchise scaling is part of the value creation plan and the board needs independent validation of operational readiness.
- Family businesses and Mittelstand companies where the ambition to grow beyond the home market needs to be matched against the organisation’s actual capacity to execute.
- Companies ready to scale through partners — franchise, licensing, or strategic partnership — that need a properly designed model built for their concept, not a template.
LET'S TALK
The first conversation takes 60–90 minutes and covers three questions: where the company stands today, what growth model it is considering, and what would need to be true for that model to work.
There is no cost and no obligation. If the company is ready, the conversation leads to a scoping proposal within one week. If it is not ready, that will be said directly — along with what would need to change.